Glossary of newspaper advertising terms

A firm's market share is the proportion of the market which it serves, expressed in financial terms. Every company has their own. Disks are rated in megabytes. Dadaism A European art movement, characterised by an anarchic protest against bourgeois society, founded in by the Rumanian-born French poet, Tristan Tzara A worthwhile service for mailers.

Present Discounted Value A financial process for calculating the present value of an amount of money to be received or paid in the future. Such language is that which has judgemental value as well as meaning.

The response device is an order or donation form. Contrasts sharply with Mass Extinction. You may reach Arthur at Lift The improvement in response from a mailing due to modeling and segmentation.

Glossary of Advertising Terms

Each of these are said to determine the number or 'definiteness' of their noun, e. The molecular bonds that hold a phosphorus atom together with four oxygen atoms carry tremendous energy which the cell draws on for its biological work.

The versatile desktop workstation used for hundreds of applications. Some of the characteristic features of modernist literature are: Site of bud formation in flowering plants. Also see sentence and clause.

Fabric Glossary

Dummy— A preliminary layout of a newspaper page, showing the placement of stories, headlines, pictures and advertisements. Elision to elide Elision is the omission of one or more sounds from a word, e.

Glossary of Flexible Packaging Terms

Some thinkers - called Marxists - conclude that this might not be a healthy thing for a society as it helps maintain what they call society's status quo - ideas that maintain the existing social hierarchies and power structures with, for example, the wealthy holding the reigns of power, and the poor being attached in important ways to those reigns, perhaps?

The movement was superseded by Surrealism from around Tracking A series of repeated surveys in which the same questions are asked, so that a measure can be tracked over time.

See audience share and market share.

Language of Media Literacy: A Glossary of Terms

The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text. Originally, graphology applied only to the appearance of a person's handwriting; for your course, however, it applies to any aspect of the form and appearance of a text that modifies meaning in any way.

Glossary of Direct Marketing Terms

Some states in the U.Agate line: Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, especially for national adver-tising.

palmolive2day.com is Canada's largest online news site. From national coverage and issues to local headlines and stories across the country, the Star is your home for Canadian news and perspectives. edition of a large circulation newspaper.

Digital Marketing Glossary

Buried position Placing an ad between other ads in a print publication, so that readers are less likely to see it. Business-to-business advertising Advertising directed to other businesses, rather than to consumers. C CBBB Council of Better Business Bureaus. A national organization of local business bureaus.

A. ADVANCE: A secret code signalling to the marketing department whether or not to promote a title. ADVANCE COPY: A bound book that when opened by an editor will instantly expose an. Agate line: Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, especially for national adver-tising.

(Click here for bottom) P p p, P Momentum. Utility of the concept of momentum, and the fact of its conservation (in toto for a closed system) were discovered by .

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Glossary of newspaper advertising terms
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