Not all impressive results come in number form, says Sorenson on the HubSpot blog. This post won't attempt to tackle this part of the case study writing process, but I encourage you to read Hibbard's ebook, Making Your Customer Best corporate case studies Stories Work for Youwhich outlines this initial task in detail.
Make your title specific and attention-grabbing The title is a critical component of the case study. The top four are as follows: An Unbounce case study on Kissmetrics also gives credit to GoToWebinar and Zapier for playing a part in the customer's success. Statement and explanation of the business problem, including key metrics Turning point and introduction of key tools to solve the problem Development and deployment of the solution Results, including key metrics "The reason it works is that it has the structure of an actual story: This could be a tight timeline, a complicated issue, low sales numbers, or even a need for entirely new software integration.
Inthe company was preparing to enter the U. The demonstrations happen almost every Wednesday. Inc You would think that after developing all sorts of wellness initiatives and investing in gyms will make their employees wayyy healther.
They do this by removing the kind of hierarchical rankings prevalent at many big companies: Slaunwhite stresses the use of hard numbers, such as savings, revenue gains, sales growth and return on investment, along with another customer quote.
Learning from the lessons he gained working in such an environment, Carson decided to play the long game. All that stuff is nice, and makes life more pleasant, but it does not change the core of who you are as a company. As they discovered like many other companiesgetting employees to participate in wellness programs is tough.
These kind of stories, says Slaunwhite, are hard to resist reading. His encouragement comes from a study in which half of the participants were told they were more likely to vote since they had been deemed politically active, and the other half weren't told anything.
This post won't extend into this part of the process, but I do recommend these two posts for a bit of inspiration: Supply a "Leave-Behind Doc" After a customer's initial interest in case study participation, Hibbard recommends sending the person a " Leave-Behind " doc. Katie Barrett, Anand Mohanrangan, Teru Tanaka and Yipeng Zhao SinceBuenos Aires-based Conexia had grown successfully by providing electronic billing and reconciliation services to the Argentinean healthcare market.
Finally, this is where you summarize and close your story. Every team has to log their workouts in an internal computer system where every co-worker can see the data. He backed up his encouragement by noting a Moz study that showed higher search rankings for long-form content, too. How to Write a Business Case Study: This tool allowed employees to praise each other if they discovered something was well-done.
Ferdowsi and Houston simply identified what people are good at and let them do it. Questions and next steps To make it as attention-grabbing as possible, include percentages and strong action verbs. Of course, he admits, it's OK to brag a little about your home run, but don't deceive them into thinking it's the only result of using your product.
Evernote has a video wall that lets the studio office interact with the HQ. It IS a ton of time and effort!
Choose your voice carefully Depending on your brand and the content of the case study, you can write it in either the first or third person. Share the steps the customer took to solve the problem, including other products and services they investigated.
Consultant and blogger Debbie Weil writes that a reasonable word count is words. Just 24 months earlier, the company had acquired U. The final component in a case study is the benefit. Keep It Skimmable Hibbard, who wrote the book Stories that Sellsays there are two types of audiences: Hibbard, who runs a case study consultancyencourages leaning on your salespeople, too.
Tell the how customer found out about your company, teeing up the next part of the case study: Quora — Continuous Deployment Image: View full list of cases IMD IMD's collection of free cases includes a case series on the KasKazi Network that deals with the distribution of fast-moving consumer goods to low-income areas in Kenya.
At Zapier, we send out an automated email invitation every Wednesday asking customers who meet a certain app usage condition to participate in a case study. Which undermines your credibility," he writes.Business Today brings you case studies on how corporates are tackling challenges in the market with innovative practices.
Also read some very interesting studies by London Business School on. Innovative and creative marketing strategies are imperative to the success of a brand.
The best lessons are learned through experience and AMA's Case Study Library offers you insights and practical solutions from a wide variety of companies and industries. Within these case studies you will find.
Best Practices for Effective Corporate Crisis Management: A Breakdown of Crisis Stages Through the Utilization of Case Studies A Senior Project.
Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.
With great case studies, you will be able to. Faculty & Research › Case Studies Case Studies This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
Books shelved as case-studies: The Man Who Mistook His Wife for a Hat and Other Clinical Tales by Oliver Sacks, An Anthropologist on Mars: Seven Paradoxi.Download